When it comes to SEO, it’s really important to optimize your headings. When I say things like h1 tag, your h2 tag, your h3 tag, so on and so forth, these are the tags within the HTML that your headings should be optimizing for when it comes to SEO. It’s something Google pays a lot of attention to. I’m going to break down exactly how to optimize your headers, what they are, and how to get the most out of these very important tags when it comes to SEO, coming up.
Hey there, guys. Darren Taylor of TheBigMarketer.co.uk here. My job is to teach you all about search engine marketing. If that’s up your street, you should definitely consider subscribing to my channel. Today, we’re looking at the heading tags when it comes to HTML, and especially when it comes to SEO. What is an h1 tag anyway? The h1 tag is the main headline you see on a web page. It might be a blog post with the main headline of the blog article formatted in h1, it might be a products page where the product’s name or the product or service is highlighted in h1 as well. Your main headline on a webpage, whenever you go to a page, will usually be an h1 tag if done properly.
It’s the main heading for the focus of the page, and it’s really important when it comes to SEO as well. In terms of how that looks from an HTML web page perspective, this is what an h1 tag looks like. You’ll see there’s an opening, you’ll see the text goes in between that, and you’ll see there’s a closing tag. That defines the h1 tag on a page.
If you’re not too sure about how to change this, or optimize this, or tweak it, then speak to your web designer who can tell you where exactly on the page it is. If you want to change it to something specifically, they can go ahead and change that for you. In fact, most website builders like Wix or Weebly have the H tags highlighted across their builder so you’d be able to optimize them yourself as well.
Anyway, why is it so important an h1 tag is optimized for SEO purposes? Well, first of all, you need to do your keyword research. Once you’ve done your keyword research, and if you haven’t done it, I’ve done a ton of videos across the channel that could help you do that for SEO. Once you’ve done your keyword research, you understand the subject or what you’re targeting, you can use your h1 tag to optimize your heading towards your chosen keywords.
You need to make sure your primary keyword, the one you really want your page to focus on is within the h1 tag on your page in the main heading because it’s a very powerful ranking signal for Google when they look at the content on your page and they see your main heading it’s covering the subjects that you want to rank for. It’s really important.
Oh, by the way, you should only ever have one h1 tag per page. It’s your main headline. You don’t want to confuse Google and give them multiple major headlines across the page. That is where h2 tags come in. An h2 tag is a subheading. You’ve got your main headline h1 tag, and then you’ve also got underneath that hierarchy of tags going down from that. You’ll have h2, which is a subheading of h1. h3, which is a subheading of h2, et cetera, et cetera, up to h6.
How else does this tie into SEO? Well, your h2 tag is important as well. Unlike the h1, you can have multiple instances across your page of the h2 tag. It’s written pretty much the same way as an h1 tag, just replacing the one for the two. As you’ll see on screen here, this is an example of an h2 tag when it comes to HTML. This is an easy way to do it in terms of writing the code.
From an SEO point of view, use the h2 tag to optimize towards further keywords you want to target. When you’ve done your keyword research, again, looking at your other terms, you can reuse the primary keyword in your h2, you can expand your reach of keywords across all of the ones you’ve researched previously and try and rank for those by utilizing them in your h2 tags as well.
It’s one of the ways you can try and rank for multiple terms across a number of subjects. It’s a good way to give your content proper hierarchy, so when Google looks at your page, it can really understand and really get to know what kind of content you’re talking about, and it means that it can find the subject you’re discussing in terms of that keyword within your headlines as well.
Now you know how headings are used when it comes to SEO and how to optimize your heading tags within your content. Use the h1 tag once, use all the other tags below h1 in the hierarchy as many times as you like. Make sure you do your keyword research and really understand which keywords you’d like to target. When you know that, you can use your headlines to put your keywords into your headline in a strategic way to make sure you rank better on search.
There’s just one further thing I’ve got to say. Make sure you don’t write headlines that are terrible to read and hard to read just because you want to stuff them with keywords. You’ve got to be able to write. You’ve got to be able to work your keywords into your headline effectively so it reads well while also optimizing the page. That’s the challenge. It’s not easy to do that, but that’s the way you’re going to get the best results out of it.
Start writing down headlines, start testing, putting keywords into it. Make sure it reads well, because it’s very obvious to spot obvious SEO headline. It just doesn’t read well, it just looks like I’m reading a list of keywords. Make sure you really get this down because your content quality is more important than just optimizing your headlines. Google are going to get a better understanding what’s on page. On page SEO is going to matter less and less in the future, so it’s really important that you write things well in the first place.
There you have it. Now you understand fully all the heading tags and how they relate to SEO. If you liked this video, please leave me a like below. Let me know in the comments if you struggle writing non-SEO keyword stuffed headlines and you’re struggling to work your keywords into your content. I’ll give you some help with that. More important than that, don’t forget to subscribe. Check out the other content on my channel. Loads of SEO and PPC tips for you there. I’ll see you guys on my next video.