Transcript: SEO and PPC News | 01-04 -2019 | Search Console Podcasts and More!
Hey guys. In this week’s episode of Search Engine News, we have some brand new updates for the Google search console. A launch probably brand new search engine and then update to a long locked tool. The Google Ads Editor has been updated as well. All of this news and more coming up. Hey guys, Darren Taylor of the big marketer com and my job is to teach you all about digital marketing. Now, if that sounds up your street, you should consider subscribing now.
If you’re new here, my name is Darren Taylor. I’m a digital marketing consultant trainer and speaker and my job is really to try and train the world to be better at digital marketing. I feel that is my mission and if that’s something you like, then check out the other content on my channel as well. Now in this video, it’s an edition of search engine news. Therefore I’m going to bring you the latest updates in the search engine world from a news perspective. Let’s start off with the very first story.
First up is an update to the Google search console. Now we know it’s over went a massive update really recently in terms of the interface and they’re bringing in loads of new tools into the system to help users get more information from their websites and their latest update does just that. They’ve now updated the Google search console to show webmasters the canonical URLs Google has indexed of their website. If you don’t know what canonicalization and a canonical URLs are, then check out other videos on my channel.
I’ve talked about this topic a few times. Essentially a canonical URL is a way of telling Google with a canonical tag which URL they should take into consideration if you have a website with multiple pages with similar subject matter. Which page you want Google to ultimately choose as the version they want to index for that particular subjects. In this recent update what you can actually see is on a page-by-page basis, seeing which URL is actually used as Google’s chosen canonical URL.
However, this highlights a long known problem with canonical tagging and that is quite often Google ignores canonical tags. You might have multiple pages on your website with very similar subjects, you put canonical tagging in place to tell Google which version you want to index but this update from the Google search console proves again that actually Google can ignore canonical tagging.
As a webmaster, if you’re seeing this in your latest update in the Google search console and you’re seeing your website’s not picking up the right page you want to be indexed, then you need to look at other strategies in order to help Google come to their decision. Take control more using a mixture of different tactics. For example using indexing and non indexing for different pages. There’s a number of different strategies you can do there as well.
Ultimately this latest updates allows you to actually see whether or not Google are taking your canonical tags seriously. You can see this latest update in action by using the URL inspector tool in the search console which will then pull up the data for this additional update. If you want to check your websites and make sure your indexing the right pages on Google, chuck your URL into the URL inspector tool and then just see what it comes up with and hopefully Google have indexed the right content for your website.
Up next we have a launch of a new search engine. SEO tool HRS have actually decided to launch a new search engine and their CEO highlighted this week that they would actually like to launch this search engine with the view of publishers and user’s privacy in mind. That might sound familiar to those of you familiar with DuckDuckGo because they follow the kind of privacy way of launching their search engine and protecting users privacy.
HRS sound like it’s doing the same kind of thing but in addition to that there’s an extra layer of helping publishers as well. However, some of the reasons he highlights for launching this new search engine are a bit strange because it takes the focus away from users of the search engine and puts it into the hands of publishers. It’s essentially a search engine for people who are SEO and publishers because the way he puts it is that he thinks Google is scraping the web and providing answers to users before they even click a link is a bad thing.
He thinks that’s wrong on Google’s part to do so which some people may agree but then the chances are if you agree with that, then you are a publisher or an SEO. If you’re a user of Google as a search engine or user of search engines, then as a user with no bias towards SEO or content, then you will definitely prefer Google just giving you the answer without clicking a link, from a usability point of view it’s a lot better. I’m a bit confused here as to why the CEO of HRS think that this is a good idea.
This comes down to the argument of users versus publishers and in reality users outnumber publishers massively. I can’t really see many people transition into this search engine if you’re a user. It sounds good if you’re a publisher but then ultimately, this search engine is not going to work, in my opinion anyway I think it’s a waste of time. The next bit of news is really exciting and it could be a great thing for the podcasting industry and that is Google’s podcasting app is now transcribing all podcasts.
Therefore a user can search for phrases or themes or subjects for a podcast and find content that’s relevant to them. This is great usability. I criticize Google got a lot on this channel and I say things that Google do wrong but one thing they do right is definitely improve user experience. From the one side of an advertiser compared to the side of a user, the user is winning with this update. In fact the publishers are winning too because it will make podcasts more discoverable.
At the moment this update is in the early stages that we don’t pretty much know which podcast specifically have been successfully transcribed and which ones have been indexed as such as well within the metadata. Ultimately this will roll out to all the podcasts on Google’s podcasting app and that will really help publishers and listeners alike. I’m quite looking forward to this update and I think there’s someone who’s considering going into the podcasting world in the future.
First of all I want to go through this YouTube stuff first, but ultimately it sounds like an exciting way to get discovered as a podcaster and a great way for people to find new content on a podcast as well. Up next is an update that’s been a long time coming and it’s something that was always going to happen and that is Google have updated their Adwords editor to the Google ads editor version of one now. Of course they’ve changed their Google Apps products from Google Adwords to Google ads so this update is pretty much in line with that.
It was something that was really expected but with any update Google does they don’t just you know put a label on it and change the name, they’ve also rolled out a slight few changes to the interface of the editor as well. The layout looks a bit cleaner. In my eyes it looks a bit more simplified in a bit easier to access and navigate. A few tiny tweaks here and there to have actual thing looks and feels but ultimately you definitely still feel at home if you’ve never used it before. The update isn’t that major.
In terms of the new features and functionality you can now make changes to multiple accounts through the one interface in the Google as editor which is great time-saving for agencies and freelancers who have multiple clients they need and manage and make multiple bulk updates as well. This could be good for also businesses with massive large complex accounts to make different changes to different areas of a business or an umbrella of businesses, then that is really going to save time as well.
This is a positive update. In addition to that it’s also it gives you higher functionality for video ads as well. You can make a lot more changes, see a lot more data and change different ad formats as well. All of the different video formats you have on Google ads, you can now see those reflected in the editor as well. This is a very positive update. The updates keep coming because in addition to doing that, Google are really pushing people to use responsive search ads.
This update as well means that there’s a highlighted error message or not necessarily an error message but a warning label if you’re using ads that are not responsive search ads. It also has the relative ad strengths report built in there as well. If you are using responsive search as you will get that relevant data too. Of course this tool is going to encourage more people to go for responsive search ads because people don’t like error messages and it’s going to hopefully for Google’s in Google’s eyes make more people use responsive search ads.
There you have it folks, that is the latest updates in terms of the world of search engine news. If you have any questions hit me up in the comments below I’ll be more than happy to answer those. I reply to pretty much every comments I get so feel free to discuss. If you liked this video please leave me a like below as well, smash that like button. I’ll catch you guys on my very next video. Check out the other content on my channel and I’ll see you guys next time.