Hey guys, in this video we are talking about an algorithm update. Now not one from Google but an algorithm update from Moz. Moz have updated the way they calculate domain authority. It’s called Domain Authority 2.0. In this video, I’m going to break down their changes, see what the impact could be on you as a website owner or as an SEO and go from there. Then kind of discuss this issue in detail, coming up.
Hey guys. Darren Taylor of thebigmarketer.com and I’m here to teach you all about digital marketing. If that sounds up your street, you should consider subscribing to my channel. In this video, we are looking at Domain Authority 2.0, which is a recent domain authority calculation updates from Moz that improves the quality of the domain authority scores given. First of all, what is domain authority anyway? Domain Authority is a ranking metric or better described as a score that was created by SEO company Moz in order to predict how successful a website would be ranking on Google. It looks at a number of factors, mostly links, which is what Google looks at anyway.
The idea behind the score is that the score out of 100 that your website gets shows the likelihood of how powerful your domain is and the likelihood of how well you rank on Google as well. The score plays quite a large part in terms of guest blogging when people are out there looking for links and looking who to reach out to build links. Domain authority is a key metric that determines how successful their link building activity will be. If you get a link from a high domain authority website, the likelihood is you’ll get great power from that link and improve your rankings.
If you get a link from a low domain authority website, then it’s not going to have much impact on your rankings overall and your actual domain authority yourself. These are the two ways you can look at domain authority as a score. More important than that, Moz have updated how they calculate it. There’s going to be some winners and there’s going to be some losers as well. Personally speaking, lucky for me, I am a winner. My domain authority score went up by seven points after the algorithm update, which is great news for me. However, a lot of the people I track on Moz, who are competitors to my websites and other competitors from other client websites that I look at, their scores have gone down.
Ultimately, it’s hard at the moment to determine specifically what causes scores to increase or decrease. The likelihood is Moz is taking into account the quality of links even more so than they have done previously. Therefore, it’s a more accurate score. It’s a score that better reflects the actual quality of links going to your website. If you’ve lost, you’ve got some work to do to start working on some quality links. If you’ve gained, well done, you’ve been doing things right. However, it’s not the be all and end all.
As I said, people look at domain authority, but 9 times out of 10 when people look at domain authority in the first instance, it’s a bit of a misleading and a bit of a vanity metric in lots of ways because ultimately, domain authority doesn’t have a direct bearing on how Google sees your website. It’s a metric created by Moz to best replicate the authority of websites Google looks at when it comes to ranking websites. Ultimately, Google is the main port of call for how you define how your website ranks and the things you need to look at to improve your website are Google’s factors. That’s a really important thing.
Domain Authority is a great score. Again, as I say, it leads a lot of metrics in terms of the blogging universe and actually getting links out there and actually showing off the power and authority of your websites and is a good indicator to how likely you will or won’t rank for a number of keywords depending on how competitive they are. Again, I keep stressing, it’s not the be all and end all of everything. If your score’s going down, it means you have to work on better links. If your score’s going up, it means you’ve been doing things right in Moz’s eyes, which hopefully translates over into Google’s eyes.
In terms of your score going up overnight, you’re not suddenly going to go up in rankings overnight because Moz and Google are two different things. It’s all about how Google sees you, not Moz. That’s domain authority in a nutshell and it’s Domain Authority 2.0 in a nutshell too. If you have any questions, let me know in the comments. I reply to every single comment that I get. Let’s talk domain authority down there. If you like this video, please leave a like below. Then if you have any other questions around marketing, let me know and check out the other videos on my channel. I’ve got tons of tips and tutorials there around digital marketing. Don’t forget to subscribe and I’ll see you guys on my next video.
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