These days, it might seem almost impossible for a company to survive as a physical store. After all, we all use the internet to buy the products that we need online, right? Well, it’s true that the majority of shopping does now take place online, but people haven’t turned their backs on shopping in person completely. In fact, if you are clever with your use of a physical store, then you could find it’s still a healthy means of making a profit.
Ready to make a success of your bricks-and-mortar store? Here are some top tips that will give you a major advantage.
One of the first things that you need to do is find out who your target customers are. Then you can tailor all of your marketing and in-store customer experience just to the people who are most likely to buy things from your shop. You should be able to work out your target market simply by observing the demographics that come into your shop. If that doesn’t seem to make it any clearer, you could always hire a market research firm to look into this for you.
You need to make sure that your store is a very welcoming place for customers and somewhere where they feel relaxed enough to spend plenty of time browsing. So, you will need to work on the shop’s interior to make sure it’s a relaxing space for customers and also suits your branding. A company like Design4Retail will be able to work with you on the decor to get it just right. It might also be worth looking in your competitors’ shops to see what they have done with their interior design.
If people know that your store is a great place to buy products from, then there is more chance of them checking it out to see for themselves. This is where word-of-mouth marketing comes into play. If you encourage your customers to tell their friends about you and to leave positive online reviews, then word will quickly spread about just how great your store is. One way to encourage people to leave online reviews is to start a competition – everyone who leaves a review will be put into a prize draw and could win one of your products!
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A good in-store experience is largely reliant on good staff working in the shop. You need to make sure that each of your shop workers is well trained in good customer service. In fact, it’s really worth investing in training for them so that they can improve their customer-service skills. That way, every customer who walks into your shop will have a fantastic experience as each of your employees will be able to professionally handle their questions and any other requests that they might have.
So, as you can see, it’s still possible for a physical store to be a success in the digital age!