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Video Transcript: Link Reclamation SEO Tutorial – How to Claim Brand Mentions as Links
In this module, I’m going to walk you through link reclamation. Now link reclamation is where you go online and you find people who are mentioning your brand online on their websites, and kindly reaching out to them when they’ve mentioned your brand if you can have a link back to your website because of the virtue that they have mentioned your brand already. A lot of web owners and editors are happy to do this because it’s seen as adding value to their users because they’re linking to the source that they’ve mentioned. Sometimes they don’t, but I think overall, it makes sense.
It’s worthwhile to try this method of link building because it can be quite successful, and quite an easy way to get some additional links to your website. The first thing you need to do is understand how to search for your brand on Google and also, search for your brand on Google without showing results from your own website. The first thing you need to do is use Google’s search operator. The first one I’m going to use is to type in your brand name. When I’m in this example, I’m going to type in my own brand’s name. I’m going to put them in double-quotes.
Now, the reason we use double quotes is because this is a Google search operator that will allow Google to only return results where those three words in my brand name, The Big Marketer appear in that order specifically. If I didn’t put those double quotes in place, then what will happen is Google will pull any results from any number of websites that mention those three words, not specifically in that order. For your brand name, you need to type your brand’s name in double-quotes because that will allow Google to find your brand name exactly how it’s written.
The next thing you need to do after mentioning your brand name is also another operator which will stop Google from returning results from your own websites and in fact, from pretty much any website you like. The way we do that is to put a minus, the same way you do a minus on a calculator in front of a website domain. Say, for example, I want to search for mentions of The Big Marketer with those words in a specific order, but not including my own website, I will type my own website in as well. There’s a minus as you’ll notice in front of that, which means Google won’t show results, including my website.
You can do this even further. Say for example, I know my brand name has loads of social media profiles as well. In that case, you can do minus facebook.com, you can do minus youtube.com. You can do minus anything, but the idea is really want to narrow it down so it’s just publications and actual websites that are non-social media networks or not your own websites in order to find your brand name. Now I know, of course, I also have a .co.uk website so I will type in thebigmarketer.co.uk. I might want to stop showing on Twitter as well, so I do minus twitter.com as well and anything you can think of where you’re confident you don’t want to show up in this search results.
At this point, I’m comfortable and confident that when I hit Enter to search for this term, I’m going to come up with a list of websites that mention my brand’s name on the web that aren’t my own websites or social media websites. Now, I will also add LinkedIn.com to the list as well, because I’m on LinkedIn as well. When I hit Enter, now, what will happen is it will show all the results from pages mentioning my brand that I’ve also filtered. Here we go.
I have list of websites that mention my brand on Google. Here is the entire list of my websites. Where do you get started? Now I’ve got this list of information here. I can see this one for example isn’t my brand name. It’s The Big Marketer On-campus. It’s not necessarily my brand name that is using that term. The next one is what makes a great marketing campaign? Mentioned by a publication called Business Up North. Now, this also has my name in it as well. This is a great example of what I’m talking about.
Let me click on this link here. It looks like an article from 2018. I do get asked for commentary on quite a lot of things online or LinkedIn. This might be one of those things I got mentioned in because people asked me for comments on different marketing subjects. You’ll see here if I go further down the page, you’ll see my citation is here. It says Darren Taylor is a digital marketing consultant at The Big Marketer. He believes it is crucial to achieve refined customer and prospect segmentation. Well, I’m not going to read you my entire quotes, but you can see here, I’ve been quoted here. My brand has also been quoted here and this is a perfect example of link reclamation.
The idea is now I can see my brand has been mentioned on this website and I don’t have a link going back to my website. In fact, everyone who here who has been sighted doesn’t have a link going back to their website. I can see this is an opportunity for me to ask for a link. Now, it doesn’t necessarily mean I’m guaranteed to get one but if I keep doing this strategy over and over again, I will eventually get some links back to my website as a result. What I will need to do next is find out who owns these websites, who wrote the article and outreach to them directly. Let’s try and do that.
The first thing I’m going to do is see if the article has any authors. I can’t see any authors on here at the moment. I’m going to scroll down maybe the author has been mentioned at the end of the article, Robbie Thompson. If I click on Robbie Thompson, hopefully, some more information comes up. If not, then that’s not necessarily a problem that redirects to Karen Smith, which tells me Robin has left the business and now Karen is taken over. Again. It doesn’t really have any contact information at all. That’s not necessarily a bad thing, because all of these kinds of publications usually have a contact editorial desk.
I’m going to click on contacts. You’ve got contact details here. They’ve got an email address. They’ve got a actual address as well. There’s a lot of ways you can make an inquiry. The founder is Gareth Lisle. This guy, I could email him directly, hello@businessupnorth is his email address as well. Actually, I have a direct name for my contacts. When I outreach to this particular publication, I can outreach to this guy by his name.
The next thing you would need to do is to email this webmaster who owns this website and send them an email asking for a link back to your website. I’ve also in this module, added a download for a template that I’ve used successfully in order to do this. You don’t even necessarily have to come up with the content for the email yourself, you can download my template and reuse that as a method of outreaching to website owners via email. That is it in a nutshell.
Now I can repeat this process over and over again. This is a perfect example of what I mean. I will speak to this contact here, Gareth, and see if I can get a link back to my website. Once I’ve done that, then that’s an additional link from my website and this website itself will be passing authority to my website and increasing my back-link profile as a result.