Transcript – Keywords vs Search Terms – What is The Difference?
Hey, there. Thank you so much for taking this course. As a starting point, it makes sense to understand what a keyword actually is and how that stacks up against a search term. To get started a keyword is essentially a way of interpreting what someone types into Google in order to target them via an organic search or paid search advertising. What do I mean by that? Well, simply put a keyword would be something like “plumber London.” People don’t necessarily search like that in terms of how people actually type things into Google. More than likely somebody would type in “plumber in London.” So, there’s a difference between a keyword and a search term.
What is a Search Term?
A search term is actually what someone types into the search results page in terms of that search box on Google so that’s a user. If I go on to Google and type something in that is my search term. Now if I want to match that search term to a number of different varieties down to a keyword then I would target a keyword on my website. In this example, I’ve given it will be Plumber London.
That kind of breaks down the difference between a search term and a keyword but let’s look at it in a bit more detail. I’m going to jump on my computer and show you a bit of a slide show presentation specifically around the difference between a keyword and a search term.
Hey, guys. We need to start off first understanding what a keyword is in terms of SEO. As you can see keywords are the heartbeats of SEO. The whole point of SEO is to make sure you’re visible for the particular sets of keywords. First of all, what is a keyword? A keyword is essentially a word that a user types into the search box on Google to find what they’re looking for. This could be a long term, it could be a short term, but essentially the words you’re trying to target that people type into the search box are known as keywords.
To make sure you succeed at SEO you need to make sure you pick the right keywords, which this whole course is all about, and on the future modules of this course, I’ll be going through and showing you how to find the right keywords for your business to target. The first instance of the way you start off of to ask yourself of what kind of things your business should target is, of course, think about the products and services your business currently provides and think of the ways people would search to type those in. Now, of course, there’s more of a science behind finding keywords and again this will be covered in the course but this is a good starting point to get your mindset in the right place for thinking about keywords in the future.
How would people search for your product or service on Google in terms of what they’d actually type into the search box? The answer to these questions could be a starting point as well. People obviously look at the investigative phase of the research phase of buying a product so they don’t necessarily type in commercial keywords straight away. They might often start off with something around questions like, “What is the best X? Or, what is the best Y? Or, what software should I choose X or Y?” Comparison of types of keywords as well. This is quite important when it comes to SEO too.
As I mentioned in this module there’s a distinct difference between keywords and search terms. Now, I’m gonna be honest to the beginning of this part of the module I said that keywords are what people type into the search box but in actual fact that is wrong. That is completely wrong. What you need to remember is keywords are not the same thing at search terms. They’re not the same thing. Even though they’re used interchangeably when people talk about SEO they’re not the same thing. Both words are used interchangeably but it’s completely and utterly wrong.
A search term is the real world query that a user actually types into Google word for word. Say, for example, I’m in my apartment, I notice there’s the amount of puddle on the floor because I’ve got a leak and I live in south London in the United Kingdom then an example of a search term I would type in would be ‘leak detection company in south London’. That is a very long term. It’s exactly what somebody would type into Google and if you’ve got experience with Google ads you’d notice from the search terms report. This is the kind of typical search term somebody would type in, five or six words long because people don’t search via the way of keywords, they search exactly for what they’re looking for. This as a search term is a longer form of a query than a keyword and is typed into Google by a real person, which is really important.
What is a Keyword?
Let’s look at keywords. Now, we know what a search term. A keyword is a shortened extraction of words that trigger search results that show on google based on a potential search term. So, going back to my example of leak detection if I were an SEO manager for a London based leak detection company a keyword I could target would be ‘leak detection London’. Now, that is a keyword. Now, I would want that keyword to match to multiple search terms around the same subjects. So, Leak Detection London is a keyword but going back to the previous example people would search in a much longer term fashion, in a search term. The keyword matches to the search term.
Again, a search time triggers a keyword. Search term leak detection company in south London triggers the keyword leak detection London. When I’ve got my page optimized for leak detection London then I can appear for the search term leak detection company in south London. Again, keywords and search terms are slightly different things but it’s important to know the difference.
In summary, as I mentioned before the keyword is the lifeblood of an SEO campaign. They’re the most important factor in terms of deciding the direction of your SEO. Search terms are different to keywords, they’re not the same things. You guys now understand completely. Search terms trigger Google search result so if I type something into Google that’s my search term and a number of websites will come up and they’ve been keyword optimized based on my search term. When a search term matches a keyword it will trigger an optimized site to show on Google. Even if my search term doesn’t exactly match the keyword the keyword optimization of that website will match to my search term based on that contextual results.