The business world as we know it is changing and a lot of companies are now moving their business into the digital age because it’s something that doesn’t seem to be going anywhere fast. So if you’ve yet to introduce your business to the digital world, here’s a guide on how to do it.
It’s pretty obvious but to have a digital profile, you need to be present. So how do you gain this presence? Well, there are a number of ways to build your online portfolio which all works towards a greater prominence on the web. Without this online presence, you risk falling behind your competition and limiting your company to its potential on reaching new clients and customers. So here are a few ways to get started:
Build A Website – A website is a place where you can direct all your existing customers and drive any new customers and interest to your company. Websites are now really easy to create, and with the help of web hosting services, you can simply build a website from scratch following an easy step-by-step guide. If that’s too difficult or you don’t have the time, then there are plenty of website designers just waiting to be picked. Whatever your budget, there’s someone out there who can build you a website, so there’s really no excuse. A website is a place where you can express your own opinions and thoughts, showcase what your business does and a way to contact you.
Set Up Social Media Profiles – Social media platforms are powerful in reaching new audiences and driving your marketing and sales campaigns online. If you haven’t already, make sure you set up some social media platforms and make sure they all have your company name and logo so that they can be easily distinguished by your customers. Brand consistency is important, especially when it comes to digital because there’s so many accounts and online businesses created daily and some may end up with the same name as your business.
Keeping tabs on your competition is something you should always aim to do, no matter how well established your organization is. Your competition is a great advantage to understanding what works and what doesn’t. You can observe what they are doing and what moves they are making in order to attract and pull in their customers. Once you know what they’re doing, it’s then your opportunity to do it better. When a competitor fails at something, you can learn from their mistakes, and the same goes for when they succeed too. So take advantage of your competition, don’t focus your attention on them too much that it’s a distraction but just enough that you can generate some inspiration and ideas from them. Creativity is theft after all!
Competition is always fierc,e and it’s even harder now to stand out from the crowd. So it’s beneficial to create campaigns that get people talking. That is a lot easier now thanks to the help of the internet. If you manage to create something that turns heads whether that be in a positive or not so positive way, there’s every chance of it going viral. That can be monumental for any company as it can rocket them into the spotlight and then if executed right, it could make the company even more successful just off the back of that one campaign.
So consider what’s been done in the past, what’s been successful and what hasn’t and use this research to create campaigns that are going to get people talking and interested in what you have to offer as a business.
There is much more to having a digital presence than just sending out a tweet or posting a photo on Instagram. Nowadays you have the ability to track everything through analytics which is fantastic for monitoring a certain campaign’s performance or the demographic its reaching. Take Google Analytics as an example, link it up to your website, and it’ll track how many views you’re getting per day as well as a wealth of other information that could be crucial when working on your next campaign. Here are a few other things that you can do with the platform.
Age Range – This gives you detailed statistics when it comes to the age of your readers. Having this information will help you tailor your content because you may have been writing for a younger audience when actually your reader’s age is between 35-50 years old.
Geographic Location – Shows you where they are based which can give you an idea of what areas of your country are prominent. You may even find that the location is outside of your country and that could be beneficial to know if you’re considering expanding abroad.
Bounce Rate – This is a handy tool that monitors how long a user stays on your site before exiting. Ideally, you want the bounce rate to be low because that will be a good indication of how engaging your content is. If it’s high, then you have the opportunity to work on producing more captivating content. You can also check how long each person spends on a page which is great for seeing what parts of your website are more engaging than others.
Hobbies and Interests – Another good one for learning more about your audience. The hobbies and interests section gives you an idea of what else your readers are interested in and this information can help tailor and create content that your audience will enjoy.
SEO is something that’s important for any business to get their head around and it makes the difference between you being ahead or behind your competitors. You should certainly consider having an expert in, perhaps someone like SEO Liverpool to help improve it or hiring a team of staff to help focus solely on this aspect of your website.
When it comes to bringing your business to the digital age, it’s important to hire the right people to do the job successfully. So it’s useful to look at your current staff to see if any of them have the skills and knowledge to take on the role. If not, then hiring someone is your next step. And because there are so many digital wizards out there, you want to find someone who’s right for your company. For example, you want to hire someone for your beauty brand that’ll have an interest in beauty and has experience in writing content for this industry. What you don’t want is someone who doesn’t really do beauty and specialises in golf. The two are completely different, and therefore you’ll restrict yourself with the opportunities that someone with a passion for that area could provide. So choose new staff wisely and don’t rush the process.
Traditional ways of advertising have kind of taken a back step since the internet cropped up. Now paid advertising on social media platforms can produce impressive results and costs a fraction of the price that traditional advertising does. Most social media platforms will offer this service where you can tailor a post, a tweet or an image and ’promote’ it. You can pick what age range, gender and location you want it to go out to. You can consider their interests and hobbies too. Once all this has been decided on, you pay a certain amount which depends on how long the advertisement runs for. Then you can sit back, relax and watch the engagement flood in. It’s certainly worth doing, but like SEO, it’ll take some time to learn how to execute it to gain its full potential.
Every social media platform is different though so you may need to tailor each paid advertisement depending on what platform you are using.
If you’re just starting out in the digital world then it’s certainly useful to take advantage of others who may already be established, particularly those who have similar audiences. Collaborations are happening more and more now which is great because we can achieve a lot more through working together than we can by working apart. Don’t be afraid to reach out to others and suggest a collaboration of some sort. If there’s a company, you’ve always thought of working with then provide them with a pitch on how you can both benefit each other through collaborating together.
The digital world is constantly changing and what is relevant today, may not be the case in a year’s time. So like anything in business, it’s important to stay relevant and keep up with the changes that are happening within this realm of business. It’s a very exciting time and one that your company should be a part of. So try out these tips to establish your brand online so that you can continue the success of your business.