Every business owner will be aware of how important a comprehensive marketing campaign is to their future growth. However, knowing what kind of plan they should put in place is a lot more challenging. This is especially true when you start to explore the role of the digital landscape in marketing. With that in mind, we are going to take a look at some of the ways you can use digital promotion to boost your business.
Search Engine Optimization (SEO)
The first place to start whenever there is a discussion about digital marketing is with search engine optimization (SEO). The reason for this is pretty straightforward; SEO is the process of making your website have greater visibility online through the organic results of search engines. So with good SEO you will appear higher in the rankings for search terms related to your business, and seeing as 90% of users don’t look beyond the first page of search engine results this is critical to a successful campaign.
But the question is, how do you make the most of SEO? Well, traditionally the area that you would begin to improve when it comes to this area of marketing is by researching and implementing keywords on your website. SEO is all about designing your website for search engines and the way they will find your site is through the words and phrases that are related to your company. However, more recently the likes of Google have been putting more weight behind the content that you use.
Content is king is a phrase that you will be familiar with, and with an SEO campaign it has never been truer. The reason for this is several fold, starting with something called dwell time; this is the amount of time someone spends on your website and while it is not the only metric used by search engines to test your site’s reputation it is a key one. That is why it is a good idea to include video and audio content on your web page, because users tend to engage more with video content. Using an about us video company will help you improve your site’s SEO through the content that you include on your key pages.
Most digital marketing campaigns these days will go through social media at some point. The reason for that is pretty simple; everyone is using a social media channel of some sort. The trick here is to make sure you are targeting the websites that your target market are engaging with. Some of the ideas that have been discussed under SEO such as high-quality content will play a role, but if you are operating in an area that you demographic is not then you are wasting your time.
When it comes to social media marketing the tendency is to cast a wide net and hope you catch lots of fish. But in reality, the more broad your posts are, the less likely they are to create user engagement. Find hashtags that relate to your product or services, consider the medium through which you are communicating, and take your time to build up your followers. Social media marketing is often a long game, but a worthwhile one.