How To Get a Job In Digital Marketing – Transcript
I’ve been asked this question a ton of times before so I thought I would answer it in a video. The question is how do you get a job in digital marketing? In this video, I’m going to break down the three step process, I would advise you take in order to break it into the digital marketing industry and land your first job. Coming up.
Darren: Hey, guys. Darren Taylor of the bigmarketer.com at UK here. My job is to teach you all about digital marketing. Now, if that sounds up your streets you should consider subscribing to my channel. In this video I’m going to break down my three step process to get a job in digital marketing. They’re very clear steps. They’re very concise steps. If you follow them, you should be able to get your foot in the door. Let’s start off with step number one. Step number one is to get qualified in some regard. Now, I know a lot of people might question me saying that because a lot of the time, people who are in digital marketing have got no qualifications in digital marketing at all.
There are literally tons of people I could name, myself included, who haven’t actually got a formal qualification in digital marketing in terms of certification or specific certificates. All of the knowledge most digital marketers have is by doing and getting involved and getting their foot in the door in the first place and getting in the roles and learning as they go up the ladder. It’s no different to me or anyone else. However, the reason you should get a free qualification first is because it will go on your CV or resume if you are American.
All of these things are really going to help you if you look at your CV and make sure that there’s a digital marketing qualification of some kind on your CV. I did mention a free qualification. The obvious go to to get started would be the Google Digital Garage. This is a free course which gives you a good understanding of Google. Now that’s a good place to get started with overall digital marketing. Now in terms of specialism Google have also a ton of free courses as well. You could take the Google ad certification course as well. Again this is all set free. By qualifying for all of these things and all of the free accredited courses out there.
Now, if you put all of those qualifications on your CV, then ultimately you’re going to get more eyeballs on your CV over people who have got no qualifications at all when it comes to junior and entry level jobs in the digital sector. It becomes really important to have a qualification and go with a free qualification more importantly. I’ve linked up a few free qualification areas in the description below as well to help you get started. Now, you’ve gone and got yourself a qualification of some kinds to put on your CV. What is the next step in getting your foot in the door?
Well, the second thing is to get experience. Now, this might sound crazy because obviously your first job in digital marketing usually means you don’t have experience. What you can do is ask around and work for free. There is so much value in working for free. It’s unbelievable. If you have a qualification now, if in terms of the Google Digital Garage or maybe the Google ad certification or whatever it might be you can start to approach people you know who are in business or own blogs and run minor small low budget low risk campaigns. By doing that, you can get experience using these platforms to actually generate results for people.
Now, that you’ve done this or now that you’re doing this, you have the right to say on your CV or resumé that you are a freelance digital marketing consultant. Now obviously, that sounds like a huge title. You could just call yourself a digital freelancer or a junior freelancer or whatever you want to call yourself but make sure it’s clear and it’s written down in black and white that you are actually physically getting involved with campaigns and discuss what you’re doing in your CV. Explain what you’re working on, what kind of business it is, what kind of brand it is, it could be a blog and explain specifically what you’re doing and what tools you’re using.
Now, you’ve got a resumé with your experience on and outside of hours in the evenings or weekends working with people who are in business or own brands or blogs. If you’ve got that experience and if you’ve also got a qualification on your CV as well, then the final step is this. It’s to show your work. Why do you think I’m in front of camera right now speaking to you? It’s because I’m showing my work. Whenever it comes to consulting or potentially speaking gigs or opportunities in my career then people know what I’m capable of. People know that knowledge I have and people understand what I can do for their business.
By you doing something like this or a blog whether it’s a video, whether it’s written down, whether it’s podcasting whatever it might be start something to show your work. It’s really important because now you’ve got the three things and three elements that are going to give you the edge over everyone else getting into digital marketing. You’ve got the qualification. The free ones. It doesn’t matter if it’s free. It’s a qualification you can put down on your resume. You’ve also got the second thing which is to make sure that you’ve got some hands on experience you can talk about and actually discuss.
When it comes to the interview stage and you sit down with your potential employer, you can have conversations and say what you’ve done what you haven’t done. Even if the experience you have is very small and very minor compared to what they might want you to do in the future, they know you’ve had some hands on experience. They can mold you for the future as well. Finally, you have shown your work. They can see on your CV you have a blog, you’re writing about what your writing as and when you learn it you’re documenting your process and your learning experience and your experience in growing in digital marketing.
You’ve got all three of those things lined up now. You can confidently go out there and start putting yourself forward for minor and junior digital roles to get your foot in the door. The thing I’d mention is this, once your foot in the door and you’ve actually got a seat in that round the table in terms of digital marketing job then you are set. You are absolutely set. The hardest parts is to get experience in the first place. These three things are going to really help you get that experience that you need in order to get your foot in the door.
Thank you, guys so much for watching this video. If you liked it please leave me at like below. Let me know in the comments if you’re struggling to get your foot in the door with your first ever digital marketing job. I reply to every single comments on LinkedIn and on YouTube. Wherever you’re watching this, leave a comment below. I’ll be more than happy to help. More important than that, check out the other content on my channel. Don’t forget to subscribe. I’ll see you guys on my next video.