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Transcript: How to Dominate Featured Snippet SEO
I’m sure you’ve gone to Google, type in a search, and then Google serves the answer to your question directly from the search results page in this area here. Now, this is called the featured snippets box. In this video, I’m going to show you how you can optimize your content to appear in this really sought after space on the search results page. It’s really important to understand how you can get in there because Google doesn’t just serve any type of content. There are some very specific types of content Google likes in this area. In this video, I’m going to show you exactly how you can appear they’re coming up.
Hey, guys. Darren Taylor of thebigmarketer.com here and my job is to make you a better marketer. If you’re new to the channel, my name is Darren, I’m a digital marketing trainer speaker, and consultant and I produce a lot of content around digital marketing with a strong focus on search engine marketing. If that sounds like something of interest to you, subscribe to the channel. In this video, we are exploring the featured snippets box. I think it makes sense to start off with first defining exactly what that is.
On-screen, now you will see an example of a featured snippets box. As you can see, all it is Google pulling the right answer to a user’s query right into the search results and that is pulled from a website from usually page one of the search results. It doesn’t have to be the person in position one but it pulls the result usually from somebody on the first page of the query. The great thing about this, it is great for users because it means that they find the answer to their question a lot quicker.
It’s also great for Google as well because they’re providing better customer experience and it means the user doesn’t have to even click a result to get the answer they want. As you can imagine, it’s incredibly competitive to get into this space. It’s something a lot of content creators want to do, they’d like to do. I’m going to show you the sneaky thing you need to do in order to improve your chances of getting into this spot. There are four main types of content that work really well in the featured snippets.
The first one is a succinct answer to a user’s question as text. A paragraph or so outlining the answer to the question the user has. Next up, we have bulleted lists so a bullet point list of features or points you want to display. We have a numbered list as well so if there’s a specific order of the type of thing you want to explain on the search results page. That’s another type of content you need to use. Finally, we have tables. These are a bit more rare, but then I’ll show you some specific scenarios where tabled data can come in handy to show in the featured snippets.
Before we go into the first one on the list, give me a like if you’re liking what you’re seeing so far and let me know in the comments if you have managed to get your content in the featured snippets even if it’s by accident. The first type of content I outlined, which is a paragraph of text from an article or a piece of content. The way to optimize this for your website in order to show in the featured snippets is to really make sure you answer the user’s question in a succinct single paragraph even if it’s within the main body content of the text.
Imagine you’re writing an article, summarize the article really early on in the piece to answer a user’s question. If you’re writing a blog post that specifically answers a question, answer the question kind of info within one paragraph really early on in the content. If you add the question the user’s asking to your content as well, it will really, really increase the chances of Google picking up your content for the featured snippets. In the example on the screen, you can clearly see here the piece of text that’s taken from the article in the featured snippets and you can also see what it looks like within the article as well.
It kind of shows you that that single area of text, that one paragraph has answered the user’s question really effectively and Google have picked that up and dropped it there in the snippets and you can do the same thing. Next up, we have a bulleted list. Simply a list of bullet points on a web page that you can use in any kind of web editor like WordPress, for example, you can create these easily. This format of content works really well when listing things that don’t need ordering.
In this example, you can see I’ve typed in to request from Google, a list of UK energy suppliers. You can see here the list have been pulled directly into Google in the featured snippets. If you look at the article that it comes from, you can see the bulleted list as well. That shows you exactly what Google is looking for and it’s the answer the person’s looking for as well because it’s a clear list of what they’re looking for. Because of the formatting, if you just type this list in as text and just change the row every single time, the likelihood of showing here is a lot less than if you use bullet points
It’s really important you format text in your lists or an unordered list with bullet points because it really improves the chances of Google picking up your content. Following on from a bulleted list is a numbered list. It’s a bit different from the bullet points because obviously the bullet points don’t need to be in order but the numbered list must be in order. It’s a list of steps. For example, if you are explaining how to find some functionality in a piece of software, you will outline the steps of step one, step two, step three, step four.
If you format it, HTML wise within your code or your content management system as a numbered list, then Google can pick this up as well. Here’s an example of somebody’s looking for how to cancel Netflix. Now, as you will see Google serves up straight away in the featured snippet the first steps of how to go about canceling your Netflix account. If you go onto the piece of content on the actual web page itself, you can see the formatting of the content is a numbered list with all of the steps outlined clearly for Google to pick up.
Again, this is a really great way to get into the featured snippets. Think about things in your niche people are looking for in terms of steps they can take to do something specific, create content around it, and leverage the power of numbered lists. Finally, we will end on the most difficult featured snippet to get into and that is a table of data. Now, you can format tables in your content using the table functions in HTML or whatever kind of content management system you’re using. There are usually ways you can build a table of data.
Google sometimes likes to serve a table of data when it’s really relevant to the user using another example. I’ve typed into Google HSBC sort codes UK. Of course, sort codes if it’s from my American viewers or think your routing numbers or routing numbers, but this is something that’s going to be a table of data because there are so many numbers so many formats so many bank addresses and it’s a tabular piece of data that Google thinks will answer the question best.
Think about data in your niche, how can you leverage data in your industry in order to show in the featured snippets to generate more volume of traffic from content? Think about things you can list, think about data you can build in the data sets within your niche, and then from there you can optimize a piece of content to appear in the featured snippets. I can already hear you asking me a couple more questions about featured snippets and here’s my answer to those questions. First of all, I can hear you asking me how can you find the right search terms to appear for featured snippets.
Easy. All need to do is use Google’s exist and functionality. If you type a question or a query into Google, Google will now suggest questions people are asking around that subject and the great thing about this is it’s almost infinite. You can keep expanding and expanding the list of questions on the search results page around the subject you want to cover. You’ve got an endless list of potential topics, you can cover in your content in order to show in the featured snippets. You can answer all of your user’s questions so that’s a great way to identify where you could appear in the featured snippets.
In addition to that, you could knock competitors off the top as well. If you optimize a piece of content better than your competitors, you go more in-depth in the entire article. You can answer the question in a better more concise way. Maybe your data is newer than your competitors, more fresh that can really help you as well. There’s two ideas you can use in order to find ways you can appear in the snippets. Another question I often hear you guys asking is what if you wanted to opt-out? What if you don’t want Google to serve your content on the search result page because you want people to click your website?
A lot of people don’t want to opt-out of the featured snippets, but if you wanted to, just use the code I’ve outlined in the description. You’ll also see it on the screen now. If you put this piece of code on your website, Google will not add you to their featured snippets. Finally, the rules of SEO still count. You can’t expect to create a piece of content and be a complete nobody on the web with a brand-new website or a website that has no authority or whatsoever and expect to appear on the featured snippets.
Not to mention though, there is an opportunity to appear if you’re not necessarily in position, one for a query because featured snippets don’t need to be from a position one listing. They can be from way further down the page, in fact, and it means you can appear above position one even though you’re only ranking in safe position nine. It’s really important to remember that too. Don’t abandon your SEO, make sure you continue to work on building up your domain, and building up your website and optimizing content, and doing all of the good things SEO wise.
If you need help with that, I’ve got a ton of content on SEO, I’ve linked up a couple of playlists in the description as well. That’s really important too. I want you guys to go out there, create content, and see how many pieces of content you can get into the featured snippets within your niche. Thank you guys so much for watching this video. If you liked it, please leave a like below. Let me know in the comments if you’re planning to write some content to get into the featured snippets or just ask me a question about the featured snippets.
I’ll be more than happy to answer your question down there because I reply to pretty much every single comment I get. More important than that, check out the other content across my channel, don’t forget to subscribe, and I’ll see you guys on my next video.