Transcript – How to hire a social media expert
So, you understand the importance of social media and you want to hire a social media company to run the social media for your business. That’s something you should definitely do, so go ahead and get started, Wait! Hear these five tips first because I’m going to break down for you five things you need to ask any social media agency before hiring them. That’s coming up
Hi everyone my name is Darren Taylor aka the big marketer giving you tips, insight and opinion on all things digital marketing for small businesses and for marketers alike. So now you want to look at social media, you want to get an agency to manage your social media and I’m going to show you five things you should ask them before you do it. So lets get started.
Number 1. Now the first point isn’t really a question. Now it’s kind of a trick there. This is actually a statement you need to ask yourself; think what you want to achieve and understand it and decide what you want to achieve in social media.
Now what do I mean by that? What I mean is social media is many things to many businesses. So you might want to use social media to increase engagement and likes on your post and get your brand out there, others want cold, hard cash and pure lead generation from social media, other people will kind of do the community management, so once somebody’s purchased their product they continue to delight them after using social media and making sure they stay informed and make sure they are up to date with everything going on in your business.
So, its up to you to decide what you want to get from social media. So make sure you understand what you want, how you want to get it and most importantly communicate that with the agency because that’s what they going to be briefed on and that is how they going to work with you. So make sure you know exactly what you want.
On to number 2. This one’s quite an interesting one. It is to check the company’s social media accounts. So if you’re approached by a social media agency, you’d like to think they are good at their job, therefore the proof of the putting is to check their social accounts; look at their Twitter, look at their Facebook page, look at their Instagram, no matter what platforms they’re on, definitely have a look and check what they’re like because you’ll be absolutely surprised how many times I’ve seen social media agencies picking people non stop whether it’s on LinkedIn, whether it’s via social media itself and just out of interest, i checked their accounts and had a little bit of a look and lo and behold, they have tones of fake followers or they have no engagement on their post.
And based on what they are doing on their account, I would never want that to happen to my account. So my best tip here is to look at their account, see how they operate and if you like what you see, oh! That’s my oven. Anyway check their accounts and see what they are doing. If they got great engagement, they’re posting great things, then for sure you can go with that company and you can understand that they are good at what they do and they could do the same for your business as well. Now how do you know if someone’s got fake following? Well there are a number of tools out there for you so for example on Twitter if I want to check if someone’s got a fake or real following, I use a tool called Twitter Audit and that’s just twitteraudit.com.
You put the Twitter handle of the company in there and then that will tell you whether or not they got a fake following by percentage. Quite often sometimes i see some of this agencies have you know 50% fake following but in also there’s obviously great agencies you know with 99%.
You’re never going to get 100% by the way and these tools aren’t gospel. They’re not going to be 100% accurate but it’ll give you a good indication as to what the company is doing with their social media. I put the links in the description below from all of the tools across all the networks, from Twitter, Facebook, LinkedIn, every network you could think of to check fake followers.
Ask About Specific Strategies
Keeping it moving to number 3. And that is to ask them what strategies they will use on your social media accounts to improve the performance. Now are they going to create content for you, are they going to come up with content ideas, infographics, you know there’s so many different types of content shared on social media that works this days, so it’s important to get an understanding of what they want to do for you.
Now if your capable of writing your own content then ask them how they’ll distribute it, what kind of plan, what they’re trying to achieve within that as well, they might want to do things like Legend, they might create assets for you or market them with paid social media accounts.
So it all depends on the goals of your business going back to point number 1. So because you listened to that I know you definitely have goals in mind of what you want to achieve, how are they going to track engagement, what tools are they going to use, are they going to schedule posts?
Ask them specifically on a day to day basis what they’ll do because it will give you good indication of what you’re getting for your money because ultimately you’re paying for the service to manage your social media and you need to know exactly what’s going to happen to make sure you know, you’re not being teased.
Point number four. And that is to ask the company how they will handle negativity. Now by negativity I mean people on Twitter or Facebook whatever social media account it is, messaging you or tweeting you or you know writing things on your wall to say I didn’t like your service, I didn’t like your company,
I don’t like what you do. Basically, how are you going to deal with the haters. Now of course you don’t want the agency managing your social media to be asked, you don’t want them to say to you know potential customers or even current customers you are wrong, I’m right, you are terrible, I’m great.
Reputation Management is Really Important
Get over it, shut up, sit in the corner and that’s it. Social media is a public forum, you can’t do anything like that, you got to remain professional at all times. And that is why i have come up with three things, three steps to handle negative comments on social media. One, apologize for the bad experience.
Now quite often you know people can be wrong, not your business. So in either situation apologizing for the experience covers both bases. It means that if you’re wrong, then you apologize they’ve had a bad experience, if they’re wrong, you apologize that they think they’ve had a bad experience because your just covering your bases, that way not fully admitting guilt if that’s the case. But even if you’re not wrong it still makes sense to say you know, sorry.
Two, reinforce your business values. You know you’ve got probably testimonial from customers. If you watched my other videos you know exactly how to get those. So you will have testimonials, backup from great customer feedback, you’ll have a great plethora of great things the business has done.
Your business has good value, so reinforcing those values, explains to them the quality your used to providing and your sorry you couldn’t meet their expectations on this occasion. And finally, reach out. Offer the chance to getting contact directly.
Whether you call them up, whether you tweet them, whether you message them with a direct message, tell them your going to message them or tell them you’re going to call them because again social media is a public forum.
Everybody is going to see what’s been written. So it’s important to make sure anyone watching, any preying eyes could see how you handle negativity because those potential customers or current customers are going to be confident and comfortable with how you handle things based on what you say in that situation. So please, don’t be an asshole.
And finally point number five is to ask them what they know about your business and your industry. Now if you watched my other videos, which you should definitely do, then you will understand that one of the main things to ask any provider outside of your business for marketing services is to ask them if they know anything about your business because that’s going to be the test to see how well they can help you.
If they don’t know anything about your industry, the landscape of competitors or any aspect of your business in general, then they’re going to struggle to market competitively in any kind of arena whether it’s SCO, PBC, email marketing and especially social media because they need to know your USP’S, they need to know where you sit in the market, they need to know your competition. All of those things come into it when marketing for social media. So its very important to ask that question. So guys go ahead and ask them, what do you know about me.
Thank you for watching. I hope you got loads out of that video and if you like this video like it and most importantly go ahead and hit the subscribe button below to keep up to date with all things digital marketing for small businesses and marketers alike, and I will see you next time.