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Transcript – Google Ads Covid Credits – Are You Entitled?
So as you guys know, we’re in the midst of a global pandemic, and as part of the response to the pandemic, Google have said they’re going to give grants to advertisers specifically small business and small and medium-sized business advertisers to try and help combat the downturn in business caused by COVID-19. In this video, we’re going to take a closer look at those grants specifically, see who is eligible and what you can expect when you get them as well, coming up.
Darren: Hey guys, Darren Taylor of thebigmarketer.com here, and my job is to make you a PPC expert. If you’re new to the channel, I’m a digital marketing trainer and consultant specializing in PPC. If that sounds of interest to you, you should consider subscribing to the channel. In this video, we’re exploring the COVID-19 grants that Google is providing to small business advertisers to specifically help them recover during this pandemic.
First of all, let’s start off with asking the question of, are you even on the list of people who are going to get this grant? What are the criteria for you to get your hands on that money? Well, first of, you need to have been advertising in 10 of the last 12 months during 2019. If you advertised in 2019 for 10 months out of the 12, then you’re eligible but in addition to that, you also have needed to spend money on Google in 2020 in either January or February as well.
If you fulfill those two criteria, then you’re eligible for the Google Ads grant. You can expect your business to receive some sort of money as a result of this grant, but how much money are you due to receive? Well, as you’d imagine, it depends on how much you spent in the first place during that period. If you spent a ton of money during 2019 for at least 10 months and, of course, for the first two months of this year as well in either January or February or both, then you can expect to see a maximum grant amount equating to $1,000.
It doesn’t seem like a huge amount for massively spending advertisers but for some smaller advertisers or small and medium-sized businesses, it’s a starter. It’s something that’s going to help you get a few more customers, and there’s not much in this world that’s free. Actually, you should be quite thankful that Google are giving any money in the first place.
How much you receive doesn’t just depend on how much you’ve spent. Google haven’t gone into any detail in terms of figures and saying, “If you spend X amount, then you’re going to receive this.” It’s done by proportionality. It’s also done by your geo-location, so if you’re based in the UK, or the US, or any other countries across the world, where you are geographically will impact the amounts that Google gives you in your grant as well.
There are so many factors at play. It’s hard to explain specifically how much you’re going to get but to give you an example from the UK, here’s an example of an advertiser I manage who spent about £50,000 last year in 2019 and they received a grant of £610 as a result of that spend factoring in the fact they’re in the UK and they spent £50,000 in 2019.
That gives you some insights into how much you can expect based on your spend. If you’re spending significantly less than £50,000 last year, then you’re going to expect significantly less than £610 or an equivalent of that in your grant as well. That is exactly why it’s really important to note that you should be thankful for anything you do get anyway.
Anyway, so the part that you’re probably waiting for, to get your hands on the credit itself you don’t actually have to do anything. Google will directly let you know via email that you have been in receipt of the credits. They’ll also put a notification bar at the very top of the screen when you log into Google Ads as well notifying you that your spend has been added to your account and you’ve received that COVID-19 credit as well.
That tells you exactly how you get informed when you get it. You can’t reach out to Google directly and ask for it. Google will roll this out automatically and they’re rolling it out in a phased approach. They’re not going to give everybody their credit globally at once, it’s going to be rolled out slowly but surely. The good news is if you have more than one Google Ads accounts and you run your campaigns as of multiple accounts, then each of those accounts will be looked at as individual businesses.
If you have reached the thresholds I mentioned earlier in terms of spending in 2019 10 of 12 months and also spending in January or February of 2020, then you can expect a credit for each of your accounts in turn. That’s also positive news if you split your accounts out that way. Maybe you’re an agency or maybe you’re a business with different functionalities but either way, you’ll receive a credit based on spend for all of the accounts under your control.
The great news is as well that the credits will stay in your account all the way through into the very last day of 2020, so you’ll be able to use them even if you’re not spending on Google Ads now. If in the future things improve after the pandemic for your business, you can spend that credit later on in the year as long as you spend it all before the 31st of December 2020 then you can apply it to your accounts and then use it whenever you like.
That, guys, explains exactly how Google are rolling out this COVID-19 Ad credits. As I said at the beginning of the video, you should be thankful that Google are even providing credits to businesses. I very rarely applaud Google for things they do but in this occasion, I’m going to applaud them because this is a great move from them. It builds good rapport with their customer base. Nothing in this world is free, so enjoy it while you can.
Thanks for watching this video. If you liked it, please leave a like below, and let me know in the comments if you have received your Google Ads credit yet. That’s the question of the day, so hit me up in the comments. I reply to pretty much every single comment I get, so I look forward to speaking with you down there. More important than that, don’t forget to subscribe. Check out the other content across the channel. I’ll see you guys on my next video.