Starting a business is a great thing to do, and as an entrepreneur it is one that you may have had a lot of ambition for before getting to this stage. However, no matter how great you are, how on point your business plan is, and how much of a sales machine you happen to be, your business, your product or service, needs exposure. But the trick is getting the right exposure for your business? So here are some of the things to try to help you do that.
Social media is one of the best ways to share and market your business these days, with at least 70% of people with a facebook profile checking their feed at least once a day. There are a lot of potential customers and clients out there, and so ensuring that you have a decent presence online is now more important than ever before. But how do you extend your reach and increase your following? There are many different ways to do this but the main basis is to be consistent with your posts and content, share interesting things and insight as well as sales pitches, and engage with your audience by responding to comments and direct messages. It can be quite slow to begin with, but an organic following will serve you well in the future.
The media is a great place to focus your attention when it comes to exposure for your business. The document can be sent out to targeted media outlets where you know that you will benefit from their audience, and the information will be shared. However, you will need to ensure that the press release contains enough information and is concise enough for an article or story to be shared through that media outlet. This is when you could consider professional press release writing tips to help you create the right document. As long as the information is out there, the free coverage could work in your favour.
There has been a change in the way people shop and source things, and more people are wanting to support their local businesses. Your business may be the only provider of a product or service in your area, which means you have a whole customer base to tap into. Get involved with local community events, advertise in local press or in magazines, and be active within the community. It could make a big difference to your sales and exposure.
Finally, as a business you will already have had happy customers, so why not use their words and comments as a sales point for new business? Asking for feedback is a great way to gain some solid comments from a customer. A new customer thinking of using your business or buying from you will appreciate the honest feedback from a customer more so than what you may say about your business. They can feel it more genuine. Having feedback displayed on your website or sharing it on social media is a great way to get your message heard.
Let’s hope these tips help you to gain the right exposure for your business.