Darren Taylor

Feb 05, 2019

Digital Marketing Campaigns: Everything That You Should Know!

As a business owner – whether that business is big or small – it’s essential that you are clued regarding the process of digital marketing. In today’s highly digital focused world, the use of digital as a key marketing effort is more important than ever before, because it’s such a crucial element to success in 2019.

Digital marketing is a marketing method that business after business is taking advantage of, and it’s easy to see why – because it is an extremely successful method of marketing, in addition to being a far more affordable option than most marketing methods. Of course, that being said, digital marketing is only a simpler and more successful method of marketing when it’s done right, and the tools used in the correct way.

What it’s essential to realise is that when it comes to digital marketing, the key is ensuring that you remain up to date about all of the newest digital marketing trends. The fact is that like every other industry, the digital marketing industry is constantly changing, which means that staying up to date with all of the latest news is of key importance.

The fact is that every single year, things changes within digital marketing – in fact, every month things change – the industry rarely stays still, which means that there are always new things that you need to learn. The good news is that regardless of the knowledge that you currently have, there is plenty of useful advice and information online that you can use to increase your understanding and insight into the topic.

Bearing all of that in mind, the question that you should focus on is: what are the key aspects of digital marketing that you need to know about, in order to ensure that your business is as successful as possible in 2019? For everything that you need to know, have a read of the tips and pieces of advice below!

Content marketing is essential

Much like last year, this year content marketing is king of digital marketing – it a vital aspect of this form of marketing that it relevant and important for various business sizes and types, from small to large ventures, and B2B to B2C, content marketing is a key aspect of planning a successful digital marketing campaign. There’s a lot that content marketing can offer, it’s just a case of properly understanding how it works and how it can effectively help your business.

What it’s crucial to understand about content marketing is that you should be aiming to constantly publish content – the more frequently you are doing so, the better. If you want to increase your website’s pageviews and engagement, adding quality content to the mix is an essential element.

Of course, it’s vital that you understand the importance of relevance – all content must be relevant to your business and your audience. It should comment on current trends within your choosen industry, be interesting, and well-written, it should also be highly unique and SEO optimised. If you’re not sure what SEO is or how it works, it’s essential that you take the time to look into the process, to ensure that the content you are creating is properly optimised for search engines and to aid ranking within them. If the content is not properly SEO optimised, what’s the point of creating it? SEO is a crucial aspect of content creation and marketing, which is why it is so vital that you get it right from the get-go.

Video is essential

When it comes to digital marketing, there is no getting away from the fact that video is a crucial platform within the marketing sector. In fact, it might just be one of the most vital platforms, particularly as studies show that videos tend to get far more views than written content, but why is this? It’s simple really – people are busy, they don’t always have time to read content, but a video takes just a few seconds to watch, which makes it an easier and more convenient form of content to be used for digital marketing purposes.

Video is, without a doubt, one of the most essential marketing platforms there is, which is why it is vital that you take the time to get to grips with it. You might not be a born video creator, and that’s perfectly fine because you can always opt to outsource the task. Just remember, that if you want your business’s digital marketing campaign to be a success, the implementation of video content within it, is a crucial element for success.

Don’t be afraid to personalise your campaigns

The process of mass marketing is no longer a successful one – many would say that mass marketing is well and truly dead. The key to success in 2019 is personalisation  – people want personalised campaigns that offer something more than a blanket message. Of course, knowing how to create personalised digital campaigns is not always an easy task, is it?

Although creating personalised marketing campaigns does take more time and effort, it’s important to understand that it is not an impossible target to reach. By collecting as much customer data as possible, you can then use that information about your customers to personalise the approach that you take when it comes to how you market your products or services to them. By tailoring your marketing approach to a certain target demographic, you can ensure that your marketing campaigns have that personalisation that could help you to achieve even greater results.

The good news is that collecting data has never been easier thanks to social media, which means that personalising your marketing efforts is much simpler, or at least, it can be fat simpler. Research is the key to success in this instance – if time and money is put into effective research, then personalising methods should be simple and straightforward, which should then heed more successful results.

Mixed device marketing is a must

In today’s modern world, there are so many devices to choose from, from laptops and PCs to smartphones and tablets, which is why it’s vital that your digital marketing campaigns take a mixed device approach. Research shows that just over 85% of internet users opt to use smart devices to go online, rather than using their computers, which is why it’s so essential that all marketing is designed to be suitable for multiple device types, and works just as effectively on each of these devices.

One of the best steps that you can take to better understand how to take advantage of cross-device marketing is to take the time to study consumer purchasing trends so that you are able to determine which devices are most used when it comes to your consumer target demographic. However, even with that in mind, all marketing efforts should be designed to be suitable for each device.

Blogging is crucial

Business blogging offers many incredible benefits for your business’s success, which is why so many companies are already opting to do it. If you want to give your business’s digital marketing the very best chances of success, it’s crucial that you implement blogging as part of the process that you have in place.

Blogging acts as a path to setting up a new relationship with the audience, establishing a brand as experts in their area of business. The benefits of blogging are huge, from optimising organic search and building a community to setting up a dialog with prospective clients and keeping customers more informed.

A great method of supporting an inbound marketing strategy, a corporate blog is an essential element for driving traffic onto business websites, and also for helping to engage customers. Statistics show that 70 percent of customers learn about a company via its blog, with corporate blogging able to generate 67 percent more leads.

There you have it, everything that you should know about successfully using digital marketing to help move your business forward in 2019.

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