PPC

Watch The Video Transcript: SMART CAMPAIGNS VS SEARCH – How to Create Smart Campaigns When you head into Google Ads, you may notice an option called Smart Campaigns. Now, Smart Campaigns are what Google Ads formerly called AdWords Express. Essentially, …

Watch The Video Transcript: Stop Click Fraud and Invalid Clicks in Google Ads It’s a question I’ve had time and time again from different clients and from people who reach out to me via the YouTube channel, and that is …

Watch The Video Transcript: Search vs Display Ads – Does Display Even Work? We all know when you think of Google you think of search and going to Google and typing something in to trigger such to trigger advert, but …

Watch The Video Transcript: Google Ads Users will NEED to Verify Their Identity! Guys, there’s been a major announcement from Google, and it’s not often Google make announcements that affects their entire platform and all advertisers. Google have announced that …

Watch The Video Transcript: How to ACTUALLY Do Split Testing on Google Ads (AdWords) Text Ads We already know how Google wants us to A/B test our adverts, because when you set up a new campaign, it goes through the …

Watch The Video Transcript: SEO vs PPC – Marketing During a RECESSION As the world lurches into a financial recession, what can you do as a marketer when leveraging all of your marketing channels? Well, according to a report from …

Watch The Video Transcript: Will Manual CPC Come to an End? Probably… Let me ask you, do your PPC campaigns rely on manual CPC? Well, if you’re like me, some of my campaigns I look after do because of the …

Watch The Video Transcript: PPC Tips for Businesses During Covid-19 (Coronavirus) As you guys know, coronavirus is affecting the very fabric of society, let alone marketing and let alone PPC as well. If you saw my last video, you’ll understand …

Watch The Video Impact of Coronavirus (Covid-19) on Google Ads PPC As you guys know, coronavirus is affecting everything and everyone whether it’s the economy, whether it’s individuals’ lives and people’s health, it’s a massive global issue right now. The …

Watch The Video One of my all-time favorite publications, Search Engine Journal, recently published a story saying that website builders like Wix, Weebly and Squarespace are terrible for SEO. Personally speaking, I think they’re being a little bit harsh but …