There’s no doubt that digital marketing is the future, but does that mean traditional marketing is really dead? Absolutely not. In fact, in many ways, it’s possible to combine online and offline promotion with great effect, helping you reach a wider audience and developing more interest in your business or brand.
Want to know more about creating campaigns which blend the online and offline? Take a look at some of the suggestions below.
Local businesses, in particular, can use online marketing effectively to drive offline promotion. If the goal of your digital marketing is to get people into your business, be it a shop, a restaurant or a bar, etc., then using a strong, targeted online marketing campaign can help you achieve it. It’s not always easy, and if you’re going to make a success of it then you’ll need to create some stand-out content for your digital channels. Learn more about using social ads for local businesses and watch your foot traffic increase.
While digital marketing can be used to great effect to drive an offline promotion, you can also flip things around and do the opposite. eCommerce stores and brands can use offline marketing opportunities as a way to drive customers online. Turning up to shopping malls with discount code flyers and freebies or a crowded beach with some free beach inflatables can make the splash you need to encourage people to engage with you online. This is a great technique for new businesses, helping to generate the brand recognition that can help people develop an interest in what you’re selling.
More and more businesses look towards launch parties and events to push new products and services. When it comes to influencer marketing, this is one of the best ways to get people talking about your brand. But what about all of the people who aren’t in the room? That’s where the digital element can come in. Live streaming your events, providing updates and capturing what the event is about online can help other people feel like they’re in the room, and even cause that ‘must-have’ moment that will make people want to buy your product, especially if they can’t have it right now. Fashion and beauty brands are great at this, helping to generate that buzz and lust that makes people want to buy something cool and exclusive.
Blending online and offline promotion methods can help you to achieve great things through your marketing efforts, ensuring you reach a wide audience and help achieve that important brand recognition. These types of campaigns are rarely off the cuff, so you’ll want to write the perfect marketing brief to make sure you pull it off. Digital marketing is an effective way to reach your audience and drive sales on a low budget, but when a bigger splash is needed, think about the ways you can blend your online and offline marketing to use them to your advantage.