I hate making videos like this because I’m not one for talking down an industry that I’m part of. I don’t think most people like doing that. You wouldn’t put down your own people in your own industry. Unfortunately, in this video, I’m going to confront something that was brought to my attention by a few people I’ve worked with in the past and that is how to avoid SEO scammers. Now, if you’re a business owner and you’re out there looking for better organic traffic or organic visibility for your website, it’s an absolute minefield out there. Of course, I’m an SEO, I’m also an SEO consultant.
I guess you could ask yourself, what do I have to gain from making a video putting down the industry I work in? My worry is business owners everywhere really need to be aware of the signs to look for when it comes to people who just want to take your money and don’t really care about your ranking. I’m going to give you some simple bits of advice and some simple questions to ask your SEO agency you’re thinking of hiring as to how they’re going to optimize your website. All of that advice and more coming up.
Hey there guys, Darren Taylor of thebigmarketer.co.uk here. My job is to teach you all about search engine marketing. Today, I’m not talking about teaching marketing. I’m teaching you how to avoid marketing scammers in terms of SEO scammers. The SEO industry is massive and is something that’s been growing rapidly as businesses look at online advertising and still even now are moving away from offline advertising. You’d think that everyone’s moved over but not quite yet. SEO, again, is something a lot of businesses are conscious of.
How do you find the right person to partner with or the right business to partner with when you want to grow your organic rankings and how do you avoid scammers? Well, here are the questions you need to ask. First of all, ask them when they can guarantee you to get to position one. This is a trick question, of course. No SEO in their right mind will guarantee you position one for anything, even if it might be quite an easy keyword, because ultimately, SEO is not something in our control. It’s something in Google’s control. All we can do is do things in the right way and push you in the right direction to make sure you’re getting the best results.
If someone says, straight away, they can guarantee position one for your business, run for the hills because that can’t be possible. Don’t listen to it. Don’t take that on as something that can happen for you in terms of a business saying that. An agency should say, or a consultant should say, “We can target these keywords, the likelihood of getting into position one is quite high or the likelihood for these keywords are quite low in the medium term, in the short or in the long-term is quite high.” These kinds of things or these kinds of conversations are honest conversations and that’s the key. You’ve got to have honest conversations with your SEO agency.
Look, if you’ve got a brand new website or a site that’s not been optimized or you haven’t been writing content and it’s quite a new domain, the chances are of you getting to page one in the first instance, in the very short-term, are slim to none. You’ve got a lot of work to do and the agency you partner with should recognize that and give you a fair timeline and a fair scale of work that should be done in order to get there. The next thing you should do, actually before even asking a question, is set up an account on Google Search Console, formerly known as Webmaster Tools.
It’s quite difficult to do this. There’s quite a lot of work involved in setting up this kind of account for your website if you’re not web savvy, if you’re a business owner that doesn’t really get hands-on with digital marketing, but it’s definitely worth doing. If you haven’t done that already, definitely ask your agency how they’re going to use the Google Search Console. The agency or the consultant should tell you exactly how it’s used, which is understand what traffic you’re getting already, understand the technical elements and ability of your website spotting any issues. All of these kinds of things are what the search console is for.
If that doesn’t come up in a conversation when you’re starting to work with an SEO agency, then there’s a big problem. If you don’t have an account already and the agency is not even asking you to ask your web designer to install it, then there’s a big problem. Make sure you nip that in the bud straight away. Up next, ask them for case studies, reviews, and testimonials. These are going to be the proofs you need. It’s going to really be the proof that can show you how good they are at their job. You can see the businesses that they’ve worked with, you can see the results they’ve got for clients in the past, you can see what size of business they were, and you can see, obviously, all of the detail within that as well.
Make sure you ask that question because those case studies and testimonials and reviews are really going to be important. In fact, you can as brazen to actually reach out to those businesses and ask the question of how it went working with this agency or this consultant because you’re at the liberty to do that. You can pick the phone up. You’re well within your rights to do that. Make sure that’s something you also do if you feel like you can. Just pick the phone up and speak to their clients. If not, just be comfortable knowing that the reviews and the results they’re getting are going to fit your business as well.
Finally, one of the things you want to do is make sure you check their work on their own website. How well are they ranking for their key terms? How well are they getting visibility for the terms that you think they should be showing for? If they’re an SEO agency based in Worcester, type in SEO agency in Worcester and see if they come up, whether that be the local pack in terms of that local map results or maybe further down the page. See where they rank. If they don’t rank for their own headline terms, then you can ask them, “How can you help my business if you’re not ranking for some of your low-hanging fruits headline terms?”
When it comes to things like I mentioned, SEO agency in Worcester for example, an SEO agency worth their salt should be pushing towards that direction. That’s maybe a bit unfair. One thing you need to realize is, of course, it’s incredibly competitive ranking for SEO terms in terms of SEO. It’s something that’s quite difficult. That might be unfair, but there are a few things you can do. You can ask them directly how they’re trying to rank for their targets, some of the strategies they’re using for their own website. Turn it around a little bit and try and see if they can give you an explanation of what they’re trying to do for their website before they even think of getting their hands on your website.
You’ve turned it around a bit, you understand the mentality. If they have answers, good answers to all of these questions, then you could be quite comfortable you’re working with an agency or a consultant that can do the job and that can help get where you’re going. They’re not just going to take your money. I hope this video has been helpful. The main thing is confidence. Be confident enough to ask these questions because, at the end of the day, if you don’t ask them and you get stung, you’re not going to trust SEO and by some extension, digital marketing as well. That’s a big problem in the industry. I want to make sure you guys go ahead and avoid that situation.
Thank you guys so much for watching this video. If you liked it, please leave a like below. Let me know in the comments if you’ve been hurt by an SEO scammer and how you’ve potentially avoided them as well. More important than that, don’t forget to subscribe. Check out the other content on my channel. I’ve got loads of PPC and SEO tips for you there as well. I’ll see you guys on my next video.