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Video Transcript: Answer The Public Tutorial for Blog Keyword Research
I am sure by now, you guys all know the positive benefits of blogging, but one of the hardest most difficult parts of blogging is how to come up with content ideas. What subjects do you want to cover? What questions are people asking within your niche? All of those questions and more are really, really difficult to answer when you’re coming up with new content consistently. Luckily, there’s a very handy tool that exactly shows you what people are asking within your niche. In this video, I’m going to show you exactly how you can use it in order to find subjects and keywords to create your content around. The tool it’s called Answer The Public. You’re going to learn all about that and more coming up.
Hey, guys, Darren Taylor of the bigmarketer.com here. My job is to make you a better marketer. Now, if that sounds up your street, you should consider subscribing to my channel. In this video, we are looking at the tool called Answer The Public. It’s a great tool that allows you to come up with subjects to blog on for your industry niche.
First of all what is Answer The Public? Well, as I said, it’s essentially a keyword research tool. It aggregates a ton of data from Google and Bing in terms of what people are searching for using the results from auto-suggest. Imagine every question that people are asking in your industry, Google logs it every single time, and when you go to Google and type in a question, you will notice that in auto-suggest, it comes up with a ton of questions people are asking around that subject. Aggregating all of that data is exactly what Answer The Public does. It takes all that information and puts it into three distinct categories.
Those three categories are questions, prepositions, and also comparisons. To give you some examples of that, a question that is pretty much self-explanatory, people asking questions within your niche, all of that data is shown to you within the tool. In addition to that, a preposition is essentially just a statement around different things within your industry. Then finally, of course, comparison. An example of a comparison could be things like sales force versus Zoho, for example, as a CRM comparison. That gives you lots of ammunition to write brand’s new content.
Now we’ve got that pie out of the way, what I’m going to do right now is jump on to Answer The Public and exactly show you how to use the tool, and the interesting things and subjects and topics you can come up with in pretty much any niche out there. I’ll see you guys on the other side.
Okay, guys, so a quick demo of on to the public. The first thing I’m going to do is head over to Answer The Public, and I’m just going to go to Google and type in Answer The Public. Top results, AnswerThePublic.com. Head over there. You’ll get the nice landing page of the video in the background, and what you want to do is go down a little bit, and you’ll see a search box down here. Now you’ll see the language is English.
You can change the language here. You can change the region specifically if you want to know what people are searching for in your immediate region. Say for example I’ve put in English, maybe I want to choose a different region like United States or United Kingdom, essentially the country you want to find out what people are typing into Google about your niche, you can do that here, but because it’s the professional version only, unfortunately you can’t do that with the free version. That’s okay because the free version gives you tons of insight anyway. You’ll notice here is the keyword box, and you’ll notice I’ve put in a couple of keywords myself recently. You can see here, it will suggest content and ideas to you in seconds.
Let’s go with my old favorite example of a plumber. I’m going type in something along the lines of replace boiler. I’m going get the questions for replace boiler. if you’re a plumber, and you do boiler replacements in homes, then people are likely going to be searching for things around the subject of boiler replacement before they actually find someone to do it. In this example, let’s find out what the tool finds for us.
Now, again, as I say, the tool pulls data from Google and Bing in terms of their auto-suggest, and you’ll see all the questions when you go to the search results page, and aggregates all of that data across a ton of subjects, and it comes up with the results. Now the results are here, we are going to see some different diagrams. Now you’ll see here I mentioned there are three categories in terms of what this tool pulls in. You will see, first of all, you’ve got 66 questions. You can view that in kind of a mind map here. If you don’t like the way this looks and you find it a bit frustrating, you can click on the data instead, so it makes it a lot more simplified, and you can see the data of how people ask different things around boilers. Can I replace a boiler fan myself, things like that.
Now, of course if you’re a plumber, and you do boiler installations, you want to answer that kind of content question saying no you shouldn’t replace your boiler yourself. There’s gas dangers. You need to be registered as a tradesman to do that. There’s a number of different content ideas you can come up with, and you can see all the different types of questions: how, can, what, when, where, all of the different subjects.
You can see here, this is a ton of content ideas. It’s an absolute goldmine of content. You’ll see these are all the questions. Now, if you go further down, you have what I mentioned prepositions. Again, it’s a term that means essentially a statement, so not something asking a question. It’s kind of just saying a statement. You will say replace oil boiler with heat pump or things like that. You can see all the different subjects around that term. What you can also do again with this is go to data, and with the data view, the same thing goes on, so you can for is too near with. These are the kind of more selling terms because they’re what people would type in to some degree when they’re close as they’re on the buying cycle. You’ve got right at the top you’ve got the questions. Next, you’ve got the ideas around people who, I guess, are closer down the buying cycle. Replace boiler and radiators. All these different kinds of things, you can see all these different subjects you could potentially create content for, and they’re great ideas.
Now, if I go back to the visualization view, you can click into these individually, and it will show you exactly what that search term happens on Google, so you can see in your region the kind of search results so you can see for the term you’ve clicked. Which is really, really handy because it gives you an interesting idea of who the big players are, who are targeting the same terms you are. Of course you want to be in what’s known as position zero, answering the question directly on Google which is above position one, and you can kind of start doing your due diligence at this stage and kind of seeing what the kind of authoritativeness of your competitor are, and seeing if you can beat them to this spot and become the number one result on the search results page.
If we go back to the tool, let’s finish off prepositions, and again, let’s go back to the data view. Further down, you have got comparisons. Now, this can be really interesting if you want to get somebody, again, who is definitely still in the buying cycle because they’re comparing different types of solutions for, I guess, their issues. It works better with some subjects than others. You will see here it’s not really working that well for boiler replacement. This works really well when people compare different solutions, so maybe you work in the software industry and you’re looking at what people are comparing. Anyone who you want to present our products, when people are doing those searches. Now, this can be really powerful. In this particular instance, not so powerful, but you can get an idea of the comparisons. Again, if we go to the data view, you can see and, like, or, and you can see these arethe comparison terms: and, like and or.
What can happen as well, you’ve got verses and verses with a VS, so you can see the comparison terminology people use when researching products and services. Then you’ve got the whole list in terms of alphabetical, every single search term that has come up with in alphabetical order, and it’s a great way to understand what people are typing in, and you can pick out some really interesting insights from this list. Again, you can click into them, go to the image and you can see what the kind of visualization of that mind map is as well, and it’s really, really handy, and I think from a keyword research point of view, because the list is so long, there’s not a huge amount of specific search data for this even with the Google Keyword planner and other tools out there, but the idea is these are terms being typed into Google. This is data taken from Google, so even before you start, you know people are searching for these terms. Either way, you’re in good hands if you use this list and use it to build your content.
That’s Answer The Public in a nutshell, and I’m sure you guys will go on and use this tool because it’s extremely powerful. The best part is as well, well, not necessarily the best part, but you can download everything in a CSV file as well. If you want to look at the data in Excel, maybe you’re a bit of an Excel whiz, you can download that data too, and you can bring it across and let’s have a look and you can see all the different questions in alphabetical order with the prepositions, the questions, comparisons in alphabetical as well, and you’ve got a ton of subjects to create.
In fact, I can see one here, if I was a plumber, and like I am now a YouTuber, I’d probably want to do this, for the install video, because that’s going instill a ton of confidence in people who are looking to get a new boiler because it will show that you can do the job and that you’re competent. Yes, just go ahead, use the tool, see what you can come up with, and really use it to nail down your content strategy. It doesn’t just have to work in terms of blogging, it can work on YouTube, as well as the second biggest search engine, and it’s something I use myself when researching topics too.
Thank you guys so much for watching this video. If you liked it, please leave a like below. Let me know in the comments if this is something new you’ve never seen before, or whether it’s something you use to great, great success in terms of your marketing campaigns. More important than that, check out the other content on my channel. Don’t forget to subscribe, and I’ll see you guys on my next video.