Transcript – 5 SEO Myths to Leave Behind
In this video, I’m going to break down the most common SEO myths, I hear time and time and time again. Especially now, this isn’t 2005 anymore, and I’m still hearing some of these myths, and some new ones have cropped up too, in the recent time. Let’s break down the myths of SEO in 2019, coming up. Hey guys, Darren Taylor of thebigmarketer.com here, and my job is to teach you all about digital marketing. Now, if that sounds up your street, you should consider subscribing to my channel. In this video, we are looking at the most common SEO myths that I hear time and time again in 2019. Let’s not waste any more time, let’s go straight into it.
Blogger outreach doesn’t work
The first myth I hear time and time and time again is that content outreach and blogger outreach doesn’t work because Google knows and it’s seen as a spammy link. Now, I can categorically tell you from all the experiments, and SEOs I’ve spoken to over and over again, that is categorically not the case. Ultimately, Google want you not to do blogger outreach for a number of reasons. Number one, it’s manipulative to the results in Google’s eyes, they’d like the web to be completely organic. Whereby if you do get a link, then it is based on purely people discovering your business, and your real-world impacts, which is good, but ultimately, that doesn’t help businesses grow on the search results page.
People can grow by getting links from other bloggers and other websites, and that is completely fine. Where the usual terms and conditions apply, it’s got to be good content, it’s got to be a good reputable website, it can’t be spammy, et cetera, what’s your anchor text as well. Parking all of those factors aside, blogger outreach works, and it’s a good SEO strategy, despite what Google actually says. If you hear anybody saying that blogger outreach is a bad strategy, it doesn’t work or it’s something you shouldn’t be doing, then ignore it, because it definitely works. If you’re Google, how on earth can you tell the difference between a link earned from your real-world impact and someone just discovering you, and writing about your business or your blog or what you do, compared with somebody who actually pitches another business and says, can you write about this?
There’s no way for Google to tell the difference, so ultimately, if you get the right kind of links, it doesn’t matter how you acquire them in the real world, Google can’t tell the difference. Continue to outreach, continue to use PR as an SEO tool, because those strategies do work, they’re not myths.
Domain authority actually affects your rankings
The next SEO myth I hear is pretty much based on recent updates to Moz’s domain authority algorithm. That is people say, domain authority actually affects your rankings on Google. Now, this is a complete myth, because over here, you have Google, who are the search engine and the people who actually create the algorithm. Over here, you have Moz, which is a great, admittedly, SEO company. They have a tool that has a relative score of authority of your domain.
As far as scores go, and domain authority goes, it’s probably the best metric we have and the only metric we really have to measure how authoritative a domain is. It’s a good metric, but they’re not Google metrics, this is not how Google sees your website. There are plenty of websites with medium or low domain authority outranking websites with larger domain authority. It’s all about how Google sees your site, it’s not about Moz. When I heard people were complaining when Moz updated their domain authority algorithm, complaining to Google, that their size domain authority has been reduced, it was very confusing to me.
People need to know the difference between Google and Moz, and understand Google will continue to update their products in terms of the algorithm, they’ll keep updating it as a continuous thing. Moz will update their algorithm for their products because they want to make sure they’re providing the best relative scores as well, but the two don’t meet. Domain authority is not something that Google looks at at all.
SEO is free traffic
Another myth I hear quite often is something that I’ve been hearing for years now. That is people saying that PPC is paid traffic, and SEO is free traffic. Now, in principle in terms of cost per click, that’s true. In reality, it couldn’t be further from the truth, because ultimately, yes PPC, you pay for traffic, you pay when somebody clicks your link and goes to your website.
Yes, that all makes sense, but the difference is, SEO is a long-term effort and guess what, if you get yourself on to page one of Google for multiple, really competitive terms, you’ve done a lot of work. That work will be in the form of PR, outreach link building on-page optimization. That will cost either agency hours or man-hours if you’re doing it in house, so it’s not free at all. In fact, if you break down the cost of SEO for highly competitive terms over time, you can find yourself pretty much being neck and neck with what you’d spend on paid search, because ultimately, the work you do in order to keep your rankings and get your rankings is expensive, so SEO is far from free.
Yes, I know there are some small local businesses who really rank well, for local terms who have never done SEO, in terms of bringing someone in to pay for SEO services. They rank very well on Google, the business gets good organic traffic, but that’s not the majority of cases. Most people who compete for highly competitive national keywords, in terms of SEO, they are paying a lot of money in order to do it. They’re either paying an agency or doing it themselves using man-hours. Again, it’s not free traffic.
Google hates SEOs
Another myth that circulates quite a lot, and sometimes I can be guilty of thinking it sometimes too, but it’s definitely not true and that is that Google hates SEOs.
Now, of course, Google want to be the person that gets the results they want for the user without any kind of outside influence, without any kind of manipulation. That’s the way Google sees the world in a lot of cases, but ultimately, they’re not stupid. They’ve got a whole guide on being a webmaster. They’ve released tools for agencies and SEOs to use in order to get better optimization organically. They’ve got whole libraries of content on the subject, so they don’t hate SEOs. They’re supporting SEOs with this content. The adage that they hate SEO and hates SEOs is completely wrong. In fact, there was a viral image that went around the web, maybe five years ago, of Google actually looking to hire SEOs to work at Google, which is crazy to me. It just makes me laugh, thinking Google are hiring SEOs to come in to their business on contractual basis. That in itself was confirmation enough for me that Google doesn’t hate SEOs, it doesn’t hate SEO whatsoever.
It just wants to make sure it’s got a handle on what results the user should see, and the right way of doing things and building up your credibility as a website and going up the rankings should be done right as well. Google want to be the ones who lay the foundations and the guidelines for that. It doesn’t mean they hate SEOs, because based on that evidence alone, they simply don’t.
SEO is dead
Finally, one of the things you hear all the time is SEO is dead. SEO died. SEO is dead in 2019. SEO doesn’t work. That is completely wrong in itself as well. SEO is far from dead. SEO is still one of the areas of marketing that’s really successful, that if you get onto page one of Google and maintain your position, the quality of traffic, and the conversion rate of traffic organically is really high.
It accounts for a lot of traffic for a lot of websites. It’s not something that has simply died. It’s something that’s getting harder. It’s something that’s getting squeezed more and old tactics and shortcuts no longer work, but it’s not dead. Thank you guys so much for watching this video, if you liked it, please leave a like below. Let me know in the comments if you have any other SEO myths you can think of because I’d be more than happy to discuss it with you down there. I pretty much reply to every single comment I get. More important than that, check out the other content on my channel. Don’t forget to subscribe and I’ll see you guys on my next video.